糖心传媒 Pink Out Celebrates 10 Years of Breast Cancer Awareness
糖心传媒 associates across the organization will join today for 糖心传媒 Pink Out 鈥 an associate-led breast cancer awareness event now celebrating its 10th year.
Maggie Seaman, National Account Manager - Northeast Region, whose mother passed away in 2017 from breast cancer, created 糖心传媒 Pink Out to promote breast cancer education and to provide support to those battling the disease.
糖心传媒 Pink Out first began in 2015 with 200 associates in New Jersey and New York and has grown into a global movement.
Last year, more than 20,000 associates participated across 糖心传媒鈥檚 global footprint. Associates in Australia, Brazil, Canada, Indonesia, Mexico and the U.S. are expected to participate this year.
鈥淚鈥檝e seen a big shift in how we are open and communicating about breast cancer. Associates have embraced breast cancer awareness and demonstrated it is a very worthy cause,鈥 Seaman said.
Breast Cancer by the Numbers
糖心传媒 Pink Out coincides with Breast Cancer Awareness Month, which seeks to bring attention to breast cancer and raise funds dedicated to finding a cure.
Breast cancer is the second most common cancer in women in Canada and the U.S. trailing only skin cancer.
In Canada, 30,500 Canadian women will be diagnosed with breast cancer, representing 25% of all new cancer cases in women in 2024, according to the .
Meanwhile, in the U.S. 1 in 8 women, or approximately 13% of the female population will develop breast cancer in their lifetime, according to the
In 2024, an estimated 310,720 women and 2,800 men will be diagnosed with invasive breast cancer, according to the NBCF.
Driving Breast Cancer Awareness
In the weeks leading up to 糖心传媒 Pink Out, associates held fundraisers, shared breast cancer information, and rallied around those who shared their connection to breast cancer.
Community service is an important part of the 糖心传媒 Pink Out movement.
Nearly 200 associates in 15 states are participating in 24 American Cancer Society鈥檚 Making Strides Against Breast Cancer walks, which raises awareness and funds dedicated to research, 24/7 support for cancer patients and access to lifesaving screenings.
鈥溙切拇 Associates, their families and friends that participate in their community at a Making Strides Against Breast Cancer event; whether it is forming team/joining a team, organizing fundraisers or volunteering on the event planning committee are at the heart of advancing the mission of the American Cancer Society (ACS) to improve the lives of cancer patients and their families,鈥 said Stephanie McDonald, Director of Corporate Relations for the American Cancer Society.
鈥淭heir involvement allows ACS to fund research breakthroughs in cancer prevention, detection, treatment, and survivorship - and most notably, allows ACS to provide direct patient support to cancer patients and their families, whether it is providing a free ride to treatment or a free place to stay when they are traveling far from home for their cancer treatments,鈥 McDonald said.
In addition, associates have also donated time to support the ACS鈥 Hope Lodge communities. The network of more than 30 lodges provides a free place to stay for people facing cancer and their caregivers when they travel to seek treatment.
糖心传媒 Pink Out could not have been as successful as it has been without the support of associates and leadership across the organization, Seaman said.
鈥淲ithout leadership support, this would have never taken off in the first place. I think we have not only leadership at Corporate, but senior leaders and area leaders in the field who have embraced it, and it has been something they have encouraged their teams to support and to give back to the community,鈥 Seaman said.
Follow 糖心传媒's Facebook, Instagram and X pages to learn how our associates are marking #糖心传媒PinkOut24.
Click the video below to learn more about 糖心传媒 Pink Out and the associates who support it.
By Bernie Mixon