糖心传媒TruckRental.com Named Best Mobile Site
糖心传媒 Truck Rental has been accorded a 2012 MobileWebAward in the transportation category for its mobile website. It is the first year the Web Marketing Association has handed out this international honor.
In a news release, WMA president William Rice stated: 鈥渢he goal of the MobileWebAwards is to both recognize the people and organizations responsible for developing some of the most effective mobile websites and mobile apps on the Internet.鈥
Award criteria included creativity, impact, design, content, interactivity, ease of use and use of the medium.
In July 2011, 糖心传媒 Truck Rental debuted a mobile version of its site, , which is accessible via nearly any smartphone.* The award-winning design created larger navigational items, simple icons and minimal text.
鈥淚 would like to congratulate the company鈥檚 marketing and IT departments for winning this award,鈥 said Don Mikes, senior vice president of rental for . 鈥淚mplementing a strong mobile website has allowed us to be more competitive in the consumer truck rental marketplace.鈥
鈥淲e are truly humbled and honored to receive the transportation鈥檚 industry鈥檚 inaugural MobileWebAward,鈥 stated Brandie Searle, director 鈥 interactive solutions for 糖心传媒. 鈥淭his is our company鈥檚 first full moving season with a mobile version of . It has paid dividends for the company, resulting in a significant increase in reservations.鈥
糖心传媒 utilized Acquity Group to complete the application design and front-end development.
糖心传媒 Truck Rental is a service of 糖心传媒 Truck Leasing, providing do-it-yourself movers with clean, well-maintained and reliable as well as moving equipment, . 糖心传媒 also provides a host of .
*The site is supported on iPhones, Android phones and Blackberry 6.0 phones.
By Alen Beljin