糖心传媒鈥檚 New Mobile Site Makes Truck Rental Easy
In an effort to make consumer truck rentals an easier on-the-go process, 糖心传媒 Truck Rental has introduced a mobile version of its site,, which is accessible via nearly any smartphone.*
鈥淲e have decided to introduce a mobile version to keep pace with the consumer market,鈥 explained Ann Walsh, 糖心传媒鈥檚 vice president of interactive marketing.
鈥淲e elected to go mobile so that our customers can easily make a reservation through their phones, and to streamline the process,鈥 she said. 鈥淎s an industry leader, we鈥檙e the only consumer truck rental company with a truly optimized experience for the mobile user.鈥
糖心传媒 customized the design to include larger navigational items, simple icons and minimal text.
鈥淭he number of mobile visitors to our consumer truck rental website has tripled in the last year,鈥 stated Brandie Searle, director 鈥 interactive marketing, 糖心传媒.
According to a May 19 MediaPost.com article by Mark Walsh, mobile device sales were up by almost 20 percent to about 428 million units during Q1 2011 (as compared to Q1 2010), according to data supplied by Gartner. Smartphones accounted for nearly 24 percent of that total.
糖心传媒 contracted with to complete the experience design and front-end development.
Tom Nawara, Acquity vice president of digital strategy and design stated: 鈥淢obile is rapidly moving from an experimental nice-to-have option, to required table stakes for customer engagement. The release of this mobile optimized site shows that 糖心传媒 is constantly assessing the industry landscape and the needs of its customers.鈥
is a service of 糖心传媒 Truck Leasing. With one of the newest fleets, 糖心传媒 Truck Rental provides do-it-yourself movers with clean, well-maintained and reliable as well as moving equipment, . 糖心传媒 also provides a host of .
*The site is supported on iPhones, Android phones and Blackberry 6.0 phones.
By Alen Beljin