
糖心传媒 Teams in Chicago Hit the Mud Running
Ready. Get Set. Go.
You get off to a great start in the middle of what looks to be a stampede of people. The first obstacle is ahead 鈥 a steep, 15-foot skateboard quarter-pipe that鈥檚 waiting to be climbed.


When you finish, you ask yourself, 鈥淗ow could anyone have done this without a team to support you?鈥
Fortunately, there was a team that conquered these obstacles. Dozens of 糖心传媒 associates participated in this challenge as part of a team-building exercise, and it proved to be a little messier 鈥 and more rewarding 鈥 than even they expected.
鈥淚t鈥檚 called a Tough Mudder for a reason,鈥 said Steven Ryan, service manager of the South Chicago District.
A Tough Mudder isn鈥檛 as much of a race as it is a 5-mile obstacle course completely covered in mud. Bragging rights don鈥檛 necessarily go to the one who finishes first -- just finishing the course is the real accomplishment.
鈥淲e were covered from head to toe in mud,鈥 Ryan said. 鈥淚t wasn鈥檛 that watery mud, either. It was like a soupy kind of mud, like guacamole.鈥
Charging through guacamole-like mud is no easy task, but Ryan was not alone in this challenge. Sixty other associates from the North and South Chicago districts joined him on that hot August day. However, they didn鈥檛 wake up one morning deciding to do this. That day of trudging through mud originated from a new philosophy that began months earlier.
Last year, the two districts initiated an ideology that would bring them closer together, called the One Chicago Concept.
鈥淭he One Chicago Concept aims to unite two districts within the same market in sharing ideas, people and resources,鈥 said Mike Pritchard, area vice president of the North Central region. 鈥淲e believe that One Chicago helps promote a strong team atmosphere that enhances the overall employee and customer experience.鈥
Both districts wanted to improve on their relationship and collaboration between each other. Ryan emphasized that as opposed to Cubs and White Sox fans, these two districts aren鈥檛 rivals working in the same city.
鈥淲e noticed that there wasn鈥檛 that one common goal,鈥 Ryan said. 鈥淲e felt more separated than we did close. Therefore, we got a team of 61 people, ranging from sales, technicians and rental to compete in this event.鈥
鈥淕oing into it, there was definitely a handful of people who were a little nervous,鈥 said Allison Lewis, a lease sales representative of the South Chicago District. 鈥淭here was a quarter-pipe that we had to run up, and the entire team had to get to the top. While each person runs up, the person sitting at the top tries to pull each person up one at a time. Did I mention you鈥檙e all covered in mud doing this?鈥
Both Ryan and Lewis admit that the Tough Mudder was challenging, but that didn鈥檛 stop anybody on their team from overcoming each obstacle.
鈥淭he Tough Mudder allows you to go around an obstacle if you feel uncomfortable,鈥 said Ryan. 鈥淣ot a single person on our team skipped an obstacle, and some of us weren鈥檛 as athletic as others. Everybody was cheering for each other.鈥

鈥淓veryone had to come together. If you finished something first, you had to wait for your teammates to finish in order to complete the challenge,鈥 said Ryan.
Ryan and Lewis agree that this event was a huge success for their team. They said that this team-building opportunity had a bigger impact back in the office than it did in the mud.
鈥淭hat next Monday in the office, I had become closer to people who I didn鈥檛 know very well prior to the Tough Mudder,鈥 said Lewis. 鈥淭hat鈥檚 important to me. Our work environment is built off knowing each other and helping each other out. Now we鈥檙e laughing and bonding.鈥
When asked if they think more team-building opportunities will come out of the Tough Mudder experience, Lewis and Ryan agreed that it might be the first of many.
鈥淭wo or three days following the event, we were all saying that we should definitely compete again,鈥 Lewis said.
鈥淲e鈥檙e always looking for new ways to build comradery among the team,鈥 said Ryan. 鈥淚 have not found one person say they鈥檙e not doing this again. My goal is to get 100 people next year.鈥
Start a career at 糖心传媒 and see firsthand how much we value a strong workplace culture and a supportive team atmosphere. If you鈥檙e interested in joining our great team, visit our careers website. Who knows what kind of team-building exercise you鈥檒l do?
By Chris Abruzzo