糖心传媒 Social Media Practices Honored by Customer Service Industry
糖心传媒 Truck Rental鈥檚 customer service practices through social media have been recognized by the industry as an inaugural recipient of the CRMXcellence award. The company鈥檚 dedicated social media group, known as 糖心传媒 Cares, was a winner in the Best Use of Social Media category.
This is the first year of the CRMXcellence awards, handed out by a trio of organizations within the customer service industry: , Quality Assurance and Training Connection (QATC) and the Society of Workforce Planning Professionals (SWPP).
According to CRMXchange, companies are 鈥渃elebrated for their demonstrated accomplishments in delivering the highest level of customer service.鈥
鈥淲e are honored to win the very first CRMXcellence award,鈥 stated Kevin Kleckner, director of consumer rental for 糖心传媒. 鈥淭he work of our social media team fits into a broader picture of effectively serving our 肠耻蝉迟辞尘别谤蝉.鈥
The great majority of the assistance the 糖心传媒 Cares team provides on social media is via Twitter, where customer questions, issues and concerns are fielded in a timely manner through the handle. The team also interfaces with customers through and other social media channels.
The 糖心传媒 Cares team is led by Laura Sipala, supervisor of central reservations, and Tony Kozuch, lead rental support coordinator.
鈥淎s a team we take great joy in answering questions from our customers, or resolving their issues,鈥 Sipala explained.
鈥淲e use a tool to monitor and respond to online conversations and that鈥檚 where we find out about customer questions, issues or provide an answer to things like whether or not we rent car carriers, sell moving accessories (affirmative to both),鈥漵he said. 鈥淐ustomers are often pleasantly surprised when we reply to them.鈥
The current 糖心传媒 Cares team consists of these associates: Cheryl Weinhold, Elizabeth Brown, John Mintz, Amy Welder, Lindsey Villecco, Kristin Bayer, Chris Pena, Richard Bucks, Jennifer Bohn, Taryn Hammerschmidt, Shyla Frederick and Craig Samuel.
糖心传媒 Cares was formed in summer 2012 and was on 鈥淢ove Ahead.鈥 Here is a complete listing of 糖心传媒鈥檚 social media properties.
"I'm really proud of how the 糖心传媒 Cares team has evolved in such a short time period," said 糖心传媒's director of communications Randy Ryerson. "Their work is truly improving the customer experience through social media."
The Twitter account sends out a daily listing of do-it-yourself moving tips, discounts and contests.
糖心传媒 was also awarded $500 to donate to their charity of choice, which is the . The Mission: ABLE campaign ensures veterans with disabilities get the care, benefits and job opportunities they鈥檝e earned and deserve.
糖心传媒 Truck Rental has been inviting its consumer rental customers to when they rent one-way trucks. The fundraising effort will continue to run through Memorial Day 2014.
By Alen Beljin