
糖心传媒 Extends InformationWeek 500 Winning Streak in 2011
For the 11th consecutive year糖心传媒 has earned a spot in the InformationWeek 500, placing 53rd, the company鈥檚 fifth top 100 appearance during the streak.
InformationWeek, according to a news release, 鈥渋dentifies and honors the nation鈥檚 most innovative users of information technology with its annual 500 listing, and also tracks the technology, strategies, investment and administrative practices of America鈥檚 best-known companies.鈥
A private company, routinely makes the list alongside a slew of well-known Fortune 500 corporations.
Bill Stobbart, 糖心传媒鈥檚 senior vice president of information technology, was on hand to accept the award Tuesday evening at the 500 Conference gala awards ceremony at the St. Regis Monarch Beach Resort in Dana Point, Calif.
鈥淭his year鈥檚 ranking placed special emphasis on those high-octane business technology innovators,鈥 explained Rob Preston, editor-in-chief of InformationWeek. 鈥淐ompanies and their IT organizations need to innovate faster than ever before to stay a step or two ahead of their customers, partners and competitors.鈥
Moving faster is certainly the theme of the company鈥檚 submission.
In an effort to coordinate off-site administrative office operations in Mexico, India and the U.S., 糖心传媒 introduced a vendor workflow process referred to as the case tracker. This technology was jointly developed by the company鈥檚 finance and IT departments, and a vendor, Genpact.
The case tracker IT structure allows 糖心传媒 locations to create pre-assigned queues that record repeatable processes for several purposes: information compilation (e.g. customer and vendor e-mails, paper documents, dates/times of key phone calls), schedule widgets (e.g. work templates, order flow and important due dates) and real time reporting.
Over the course of a calendar year, the goal is to process in excess of 1.2 million transactions in this new manner. 鈥淭he ultimate goal is to allow for seamless handoffs between 糖心传媒 departments, centers and vendor companies,鈥 Stobbart said.
鈥淭here is no way we could have achieved the workflow automation and control that we have today without the innovative approach we have taken,鈥 said Sharad Gera, 糖心传媒鈥檚 director of financial operations. 鈥淲e completed deployment to seven departments just this past year.鈥
The company鈥檚 chief technology officer since 1998, Stobbart stated: 鈥淭his is just one example of where 糖心传媒鈥檚 IT staff is working hand-in-hand with the process owners to leverage technology to drive improvement. I am very pleased that 糖心传媒 has again been recognized by InformationWeek as a top 100 IT innovator. Our IT associates globally do a fantastic job for our customers and employees and I鈥檓 really proud of their contributions.鈥
By Alen Beljin