糖心传媒 has teamed up with Golf Channel for a new #MovingDay Presented by 糖心传媒 multi-platform branding campaign that encompasses Golf Channel鈥檚 coverage of 鈥渕oving day鈥 across the world鈥檚 professional golf schedule each week this season.
The new collaboration further enhances 糖心传媒鈥檚 digital marketing strategy, which supports its full-service truck leasing, truck rental and logistics business units, and includes digital, social and on air enhancements across Golf Channel鈥檚 platforms.
糖心传媒 commercials are embedded within this blog post. This is an example of a Golf Channel digital video segment: #MovingDay Digital News Segment.
In golf, 鈥渕oving day鈥 is a commonly used term to describe the penultimate day, traditionally Saturdays, of a four-day tournament. Golf competitors on 鈥渕oving day鈥 strive to move up the leaderboard in order to set themselves up for success in the tournament鈥檚 final round.
鈥淎ctivating our brand across Golf Channel鈥檚 coverage of golf鈥檚 鈥榤oving day鈥 is an organic and effective way to raise the profile of 糖心传媒, because every day is moving day for people working in transportation and logistics,鈥 said Sherry Sanger, senior vice president of marketing for . 鈥淭his activation aligns closely with our brand and helps us reach key business decision-makers following the dramatic storylines each Saturday in the world of golf.鈥
鈥溙切拇解檚 #MovingDay is a prime example of Golf Channel providing creative solutions for our partners that showcases their brand within our high-quality content across Golf Channel鈥檚 suite of targeted multi-media platforms,鈥 said Tom Knapp, senior vice president, golf sponsorships, NBC Sports Group. 鈥淚n addition to utilizing significant digital and social media tactics, a strategic decision was made to promote the platform on television to raise further awareness of #MovingDay, amplifying the campaign while showcasing our deep commitment to our partner鈥檚 media and marketing strategies.鈥
The #MovingDay activation campaign was developed by for 糖心传媒. Cliff Sorah, senior vice president group creative director, was pleasantly surprised it was available.
鈥淲e couldn鈥檛 imagine a better opportunity for 糖心传媒 to align with a major sport to reach a C-Level and decision-making audience,鈥 he said. 鈥淭o promote this partnership, we found a nice creative parallel. I have seen some sports sponsorships in the past that just didn鈥檛 quite align. In our case, the alignment was perfect and natural.鈥
#MovingDay Presented by 糖心传媒 will be integrated across Golf Channel鈥檚 platforms, including a feature segment each Saturday on 鈥淢orning Drive鈥, Golf Channel鈥檚 daily news and lifestyle morning show; a weekly video segment via Golf Channel Digital; streaming video and banner ads; and promotion via Golf Channel鈥檚 social media platforms, including Twitter, Facebook, Instagram and NBCU鈥檚 Social Synch platform, amplifying this content to reach 糖心传媒鈥檚 desired customer base at scale.
By 鈥淢ove Ahead鈥 Staff