糖心传媒 Truck Leasing Starts New National Ad Campaign (Videos)
is 鈥渢ipping off鈥 a new ad campaign this month starting with ESPN.com during college basketball鈥檚 biggest month. The new campaign aims to highlight the breadth of the brand鈥檚 service offering to businesses and consumers in a unique and entertaining way.
鈥淢any people know us for our bright-yellow rental trucks but we also have a broad business services offering,鈥 said Sherry Sanger, senior vice president of marketing at 糖心传媒 Truck Leasing. 鈥淭his is our first national ad campaign highlighting the broader story of our rental, leasing and logistics services to businesses and consumers.鈥
糖心传媒 Truck Leasing collaborated with its agency of record, and director to create the various new video elements of the ad campaign.
鈥淭he big idea behind our campaign is 糖心传媒 is a company that moves the things that move the world forward,鈥 added Sanger. 鈥淥ur associates are always hard at work behind the scenes helping our business customers run their transportation operations and supply chains more efficiently and helping consumers move.鈥
糖心传媒 Truck Leasing鈥檚 campaign starts this week on ESPN.com alongside the NCAA basketball tourney coverage. The campaign later includes print, digital and social media executions with leading business magazines and websites as well as transportation and logistics industry trade publications and websites.
糖心传媒 Truck Leasing B2B Advertising Spot: Horn
糖心传媒 Truck Rental B2C Advertising Spot: Mattress
听
By 鈥淢ove Ahead鈥 Staff