糖心传媒 Truck Leasing Ranked on InformationWeek Elite 100
earned placement on the 2014 as a top business tech innovator at No. 93. This is IW鈥檚 26th year identifying and honoring the nation's most innovative users of information technology. 糖心传媒 has earned a place in their rankings every year for the last 15 years.
鈥淭his past year the technology department created a process to electronically communicate customer truck delivery information for carriers not on a standard Electronic Data Interchange (EDI) system,鈥 stated Bill Stobbart, senior vice president of information technology for 糖心传媒 Truck Leasing. 鈥淭his innovative solution to a real business problem obviously caught the judges鈥 attention.鈥
In the supply chain industry, freight visibility is an important capability to both Fortune 500 and mid-size customers. When a carrier has EDI capabilities, it is able to report delivery status directly into 糖心传媒鈥檚 systems.
A number of smaller carriers that 糖心传媒 employs do not have the capability to provide EDI connections. 糖心传媒鈥檚 IT professionals were tasked with building a standard process to provide these carriers with a better way to report on the pick-up and delivery status of their loads.
The solution was to install mobile device to machine communication; the driver can then send updates directly to 糖心传媒鈥檚 systems from their mobile phones via SMS text messaging.
Trucking carrier dispatchers have embraced the solution鈥檚 simplicity. 糖心传媒鈥檚 freight shipper customers and operational staff also benefit especially when deliveries are made during off-hours.
鈥淲e are honored to be recognized by InformationWeek for our support of the company鈥檚 transportation management and freight brokerage product lines,鈥 stated Tom McKenna, 糖心传媒 Logistics senior vice president of engineering and technology. 鈥淲e鈥檙e confident this service offering provides our company with a competitive advantage.鈥
By 鈥淢ove Ahead鈥 Staff