New UTI Campus Opens 糖心传媒-Branded Diesel Lab
糖心传媒 Truck Leasing recently had the opportunity to leave its mark on a newly opened technical school 鈥 literally.
In 2018, , or UTI, opened a campus in . Danielle Dilks 鈥 a recruiter at 糖心传媒 鈥 and a few other associates met with the school鈥檚 campus officials and discussed the possibility of branding the new building鈥檚 diesel lab for students. The branding included wall space with some imagery from 糖心传媒鈥檚 latest advertising campaign.
The idea to bring this kind of exposure into tech school classrooms was not a first for the company. 糖心传媒 has done similar projects at various other schools across the country as a way to promote its brand and recruitment efforts for new graduates, so they can become familiar with the industry-leading company and pique their interest in applying as entry-level technicians and customer service representatives.
鈥淭he UTI campus in Exton, Pennsylvania, already has a lot of our branding,鈥 said Dilks. 鈥淲hen we were heard that UTI was going to be opening a new campus in the metro New York area 鈥 this one in Bloomfield 鈥 we wanted to do something similar to their diesel lab.鈥
Dilks says that the Garden State鈥檚 newest location will help with obtaining more talent for 糖心传媒 facilities across the northeastern U.S. region. Because of this, she wanted to loop in associates from the company鈥檚 Metro New York and the Northeast areas, including Metro New York Area Vice President Michael Duquette, Northeast Area Vice President Andrew Vassil and recruiter Amber O鈥橰oke, to get their input on images they wanted to portray.
After much collaboration with school officials about branding the new space and coming to an agreement, the school invited them to tour the facility.
糖心传媒 has had no trouble attracting graduates from UTI. Dilks said that between the Metro New York and Northeast areas, hired nearly 60 UTI students in 2018. The company views the school as a hotbed for recruiting fresh talent 鈥 in an industry that is starving for it.
鈥淰isiting tech schools, such as UTI, and speaking with students about our brand and company values is a big part of my recruiting efforts,鈥 said Dilks. 鈥淓stablishing relationships with these campuses and branding their diesel lab help us get a head start by getting our feet in the door from the beginning.鈥
But, the relationship with the school doesn鈥檛 stop there.
To further spread the word about 糖心传媒 and its work culture, Dilks and her colleagues conduct Future Tech Days at 糖心传媒 facilities for high school students considering going to UTI and pursuing a technical career. Students have a chance to meet with associates who are UTI alumni, tour the facility, see the new technology 糖心传媒鈥檚 technicians use daily and learn about the different career options at the company.
Branding of the diesel lab finished at the end of 2018, and the lab officially opened to students and faculty this month.
Pictured (from left) are Senior Vice President of the Northeast Region Jack Gallagher; Duquette; UTI Bloomfield, New Jersey, Campus President Steve McElfresh; O鈥橰oke; and Vassil.
By Chris Abruzzo