A little over a year and a half ago, hurricanes Harvey and Irma struck the southeastern parts of the country, leaving behind home and business wreckage, as well as displaced residents.
Having lost 13 restaurants in the Houston area alone, Denny鈥檚 had an idea to help those impacted by the disasters. They rented a large truck equipped with a kitchen as its trailer, and hauled it from Texas to Florida, serving up their signature breakfast foods to hungry disaster relief volunteers and citizens.
When it comes to staffing, the truck 鈥 commonly referred to as their mobile relief diner 鈥 will coordinate with the nearest Denny鈥檚 restaurant to borrow a few employees to cook and serve.
What was originally thought of as a short-term project quickly turned into something much more.
鈥淭he public response was incredible,鈥 said Paul Spencer, Denny鈥檚 director of public relations and corporate communications. 鈥淚t lined up so well with our brand purpose: we love to feed people.鈥
So at the end of 2017, they decided to build a of their own.
鈥淲e bought and designed a trailer, but we also needed a tractor and a partner to help service both of them,鈥 Spencer said.
That鈥檚 where 糖心传媒 came in.
A team from Denny鈥檚 reached out to 糖心传媒 to learn more about their contract maintenance options and rental and leasing services.
Kevin Reynolds, a lease sales representative at 糖心传媒, worked with Spencer and his team to develop a solution that worked for them. And the Denny鈥檚 team was more than pleased.
鈥淒enny鈥檚 leases one of our tractors, and we perform our preventive maintenance on both the tractor and trailer,鈥 said Reynolds. 鈥淲hen they need a reefer truck or box truck, we provide them with those too.鈥
Spencer adds that one of the big selling points that attracted Denny鈥檚 to 糖心传媒 was the number of 糖心传媒 locations nationwide.
鈥溙切拇 delivered a great, organized, well-thought-out solution for our truck,鈥 Spencer said. 鈥淲e serve where are customers are, and we needed a partner who could support us wherever we were around the country. With the hundreds of locations that 糖心传媒 has, if we need to stop and get maintenance done or refuel, there鈥檚 a 糖心传媒 location nearby.鈥
鈥淭his is a unique experience and a great opportunity to be a part of,鈥 said Reynolds.
Where鈥檚 the truck鈥檚 next stop? Spencer says that this year, the mobile relief diner is ready for any disasters that happen, and they are planning to visit impoverished areas in major cities, as well as go to Texas to support the Special Olympics 鈥 their first non-disaster relief effort.
鈥淲e鈥檙e not a trucking company,鈥 said Spencer. 鈥溙切拇 understands the business and has made it so easy for us to do what we鈥檙e doing.鈥
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By Chris Abruzzo