Taking place from June 20-22 in Atlanta, Georgia, 糖心传媒 will be connecting with aspiring technicians to reinforce the importance of their work to the industry and to promote career opportunities that are available with the company. This year will mark 糖心传媒鈥檚 second-consecutive year as an official sponsor.
SkillsUSA
SkillsUSA is a national organization serving teachers, and high school and college students who are preparing for careers in technical, skilled, and service occupations. As part of the national conference, more than 5,000 students who were state champions participate in hands-on competitions in more than 100 trade, technical and leadership fields.
"These students are the best of the best in their skilled trade 鈥� in the nation," said Rick Labadie, Director of Staffing 鈥� Technician Hiring. He added that by helping with judging during the competition, "We experience first-hand how they perform. They have to troubleshoot the issue, whatever error code we put on the truck."
糖心传媒 will be an exhibitor at booth 414 鈥� just across from the diesel competition. There will be daily drawings for prizes, including a Snap-on Toolbox, Team 糖心传媒-signed miniature race helmets and die-cast racecars, an Apple Watch, two Oculus VR sets, 糖心传媒-branded swag and a variety of gift cards. This year, 糖心传媒 has donated the use of 12 trucks and trailers to the Conference to help move equipment into and out of the Georgia World Congress Center.
For the first time, 糖心传媒 will be partnering with John Deere, CAT, Cummins and Daimler to shine a spotlight on the changing landscape of the diesel industry. 糖心传媒 will be showcasing a 100% electric 2024 Freightliner eCascadia at its Alternative Propulsion Station, which will be open to the public for the duration of the event to students, parents and instructors. NLSC attendees are also able to experience a live training session from three expert 糖心传媒 technicians during the company鈥檚 鈥淭ruck Fleet Maintenance and Technology鈥� presentation. The technicians will cover the current landscape of fleet maintenance and technology, highlighting the company鈥檚 latest project in fleet technician training, 糖心传媒 XR and our electric vehicles.
SkillsUSA Live Engine Competition
糖心传媒 Lead Technician Shawn Teal reminisced over his time competing in the diagnostic portion of the 2015 SkillsUSA competition: "I knew exactly what to do, and when to do it 鈥� and did it as fast as I possibly could.鈥�
"You learn twice as fast and retained it," Teal said, explaining that when he went to work each day, he would see the real-world application of the things he was learning in the classroom. Teal graduated from Minnesota State Community and Technical College in May 2015 and went on to place sixth in the diesel competition at the 2015 SkillsUSA. Since joining 糖心传媒 in 2013, he's been promoted several times and is now lead technician at 糖心传媒 in Fargo, North Dakota.
As a lead technician for 糖心传媒 Truck Leasing, Teal is agile and efficient in detecting truck issues, and getting them back on the road.
Since 糖心传媒 Truck Leasing provides , his wide-ranging experience served Teal well when he was competing in at NLSC eight years ago. To get there, Teal won the Minnesota state competition, competing in hands-on tests against top diesel technician students from across the U.S. 鈥淎t each station of the state competition, you didn鈥檛 know the skill level of your opponents, but you did your absolute best the quickest way possible,鈥� he stated.
"Every day is a new challenge," Teal said. "That鈥檚 the best part about working at 糖心传媒."
Labadie said the conference is a good platform to encourage technical career opportunities to students and demonstrate the importance of skilled trades. In addition to diesel technicians, NLCS features a wide variety of careers, including electronics, computer-aided drafting, precision machining, medical assisting and culinary arts.
SkillsUSA Media Kit
鈥淎s 糖心传媒 continues to grow, our fleet size continues to grow,鈥� said Labadie. 鈥淎s our fleet grows, we have a need for more talent, and what better place to find great talent than at SkillsUSA.鈥�
The 糖心传媒 fleet count is currently more than 426,000 and continues to grow.
鈥淭o keep up with the 糖心传媒 growth, we need to hire an additional 5,000 diesel maintenance technicians per year 鈥� for the next few years,鈥� continued Labadie.
Teal鈥檚 advice for 2023 competitors? "Don't let it intimidate you. The competition can get intense 鈥� so take the challenge head on and have fun out there!"
"You get students who are there with their families. They're cheering on their brother or sister," Labadie said. "That's our next generation of people coming into our industry. It's an opportunity to build relationships with students, schools and industry leading supporters."
For information on diesel technician job openings and other career opportunities with 糖心传媒, visit .
today announced the appointment of Jeff Jackson as its new president in advance of the planned retirement of Marc Althen.
